Even though e-commerce websites are gaining a lot of popularity in the business world today, these websites can survive strongly only if their checkout design is solid. The focus of many designers is only on making attractive landing pages, home pages and other website parts. They don’t pay attention to the checkout process which is considered to be very critical. It makes a good contribution by converting the visitors into promising customers.
The process should be kept short
The entire checkout process should be kept straightforward and simple. It should be very short and not much time of the customers should be acquired. Thirty percent of the shoppers quit the shopping cart website only because the checkout process is very time consuming and lengthy. The registration process should be kept as simple and short as possible. This information is very critical because this stays throughout for a strong customer database. Only basic information about the customers should be requested. They must not be threatened with complex checkout and registration process.
One must always think in terms of ultimate users. The process should always be easy to follow and flexible. They should be guided in a step by step manner so that they don’t feel uncomfortable or insecure. Their feelings should be respected and they should be made comfortable by offering options for rechecking their shopping carts before ordering.
Certain users face confusion when they progress towards the checkout process. For reducing and avoiding confusions, they must be given freedom for going back and checking what they have purchased. The checkout process should be kept uncomplicated, straightforward and petite for avoiding frustration and chaos.
Thus, customers can have an unforgettable shopping experience with mutual trust, simplicity and joy with such unbreakable rules of a checkout design.