A lot many people start directly on to the Link Building as well as Keyword Research devoid of any realization that all their effort can actually go in vain. This is owing to the fact they have not utilized the basic Web Design to enhance the convenience as well as user-friendliness of their portal. In reality they have simply forgotten to prepare properly for Google which is their most significant visitor.
It is a useless misunderstanding which causes most of the web masters believes that SEO just does not hold good for them. All this is rubbish; such a misunderstanding arises because they do not have clear understanding of how the Google operates and what in fact it needs from them.
The basic principle behind the SEO is very simple. SEO is all related to sending an invitation to the search engine spiders onto your web portal and then enabling them to mark your content in a way which is most favorable for you. So in reality there are just two factors which are playing the entire game. Firstly you have to work on augmenting the accessibility and secondly it is the quality of your content. Your web portal has to be taken care of like any luxury hotel.
You have to set everything as per the Google’s wish list. This is the prime and most vital thing to be followed in your SEO effort as it is the base from where everything gets started. The manner in which your portal is indexed will characterize the success of your SEO endeavor. One simply has to make certain that one’s first impact on Google is nice one. To do such a thing you will have to rephrase, reshuffle, and reorganize your web portal in such a manner that the search engines find it impressive. There are certain steps to be followed to achieve this:-
Text Quality
The first step in a good SEO campaign is as regards the text contained in your website. Google gets to know about your web portal (and thus what rank to give) from the content which you have on display. Any pictures or banners which include content within them are not understood by the search engines. Such pictures might offer important information regarding your website but Google is not able to comprehend it. If practical, it is always better to either re-edit them else remove such images from your portal. This makes your content physically appear on the page of search portals.
Relevant Navigation Labels
It is very important to take care of your navigation labels. With the existence of millions of companies selling the same product or service that you are, Navigation label is one such feature that distinguishes your company from others. In case your navigation reads merely as Home| Products | Services | Contact then the Google search engine will consider your web portal offering some sort of services or product but it won’t be able to tell viewers specifically about your specialties. What your website is all about and what rank does it deserves; would be difficult for Google to decide.
Website Speed
Today nobody wants to wait for even few minutes to get a page download. And this is the reason why speed is very important. Every single searcher wants quick result and therefore the search engines also in order to keep their clients happy ensure that a particular link is fast enough to open in few seconds time. There are some tips following which a website could be speeded up:-
1.Ensure to place well compressed and optimized images.
2.Save all your javascript calls in one file.
3.Remove unnecessary breaks and spaces. This is possible by minimising your style sheet and javascript files.
4.Cached/static pages are best to use.
5.Keep all your website assets on the same server.
6.Verify that your website hosts good quality servers.
Develop a Site Map
Site map basically refers to a spider diagram describing the layout of web pages over a particular website. These days there exists loads of free tools with the help of which such site map can be drawn. This site map needs to be submitted to Google, Yahoo and Bing. Ensure that the site map of your site is available in an HTML version. This way the search engines are easily able to know the basic how-bouts of your website. Besides, they easily get to know the keywords of highest priority.
All these steps together make your website Search Engine Friendly. Now you can begin with your SEO campaign and that too with full confidence.
